Identify deals where only one contact at the customer company is engaged — a high-risk situation that needs immediate attention.
Deals that rely on a single champion are extremely vulnerable. If that person goes quiet, leaves the company, or loses influence, the deal stalls. Clari tracks which contacts at the customer company have been engaged through emails and calls, helping you identify single-threaded deals so you can proactively build relationships with additional stakeholders.
You use this guide to spot opportunities where only one stakeholder is active, then take action to engage additional decision-makers or influencers.
Produce a leadership-ready revenue intelligence report combining pipeline, forecast, win rates, and deal health — replacing manual Excel reports.
Ensure your team has enough pipeline to hit quarterly targets — and take action if coverage is insufficient.
Surface gaps between what reps commit and what Clari's AI predicts — and coach reps on the underlying issues.
Open a deal in Clari from your My Pipeline view.
Go to the Contacts section in the deal detail view.
Clari shows which contacts at the account have received emails or been on calls in the last 30 days.
If only one contact is shown as active, the deal is single-threaded.
Identify a second stakeholder (Finance Director, Operations Manager, or Co-Founder).
Introduce yourself via email or LinkedIn this week.
You open a deal for [target company] in Clari and navigate to the Contacts section. Only [contact name], a VP of Sales, shows email activity in the last 30 days. You identify [finance contact], the CFO, as a second stakeholder. You send an email: "Hi [finance contact], I've been working with [contact name] on how [your product] can help [target company]. Given your role, I'd like to share how this impacts budget planning. Are you open to a brief call?" [Finance contact] agrees to a call. The deal is now multi-threaded.
Use Clari analytics to see which lead sources produce your highest conversion rates — and focus your time accordingly.
Identify deals that have been pushed back repeatedly — classic phantom deals that are unlikely to close.