Run A/B tests on email subject lines within a sequence to identify which messaging drives higher open rates.
Apollo's A/B testing feature splits your enrolled contacts 50/50 between two subject line variants and shows you which one performs better, so you can optimise your outreach based on real data.
Build a full-funnel attribution report showing which marketing channels produce the highest-quality pipeline, backed by Apollo and Salesforce data.
Use Apollo's intent data to identify companies whose employees are actively researching free zone formation — warm prospects ready for outreach.
Set up lead scoring rules in Apollo to automatically prioritise the highest-value inbound leads for your sales team.
Generate a personalised cold outreach email in seconds using Apollo's AI email writer, tailored to the contact's role, company, and industry.
In the Sequence builder, open your email step.
Click Add Variant.
Write two subject line options. For example: Variant A: Setting up in [Free Zone Name] — 3 things to know and Variant B: [First Name], quick question about your business setup.
Apollo will split the enrolled contacts 50/50 between the two variants.
After 72 hours, check the sequence analytics to see open rate results for each variant.
Use the winning subject line for all future contacts in this sequence.
Scenario: You are reaching out to [target company] founders considering [hypothetical free zone] incorporation. Variant A subject line: "Setting up in [Free Zone Name] — 3 things to know" Variant B subject line: "[First Name], quick question about your business setup" You enrol [number ≥ 50] contacts. Apollo sends Variant A to [half of enrolled contacts] and Variant B to [half of enrolled contacts]. After 72 hours: - Variant A: [number] opens ([percentage]% open rate) - Variant B: [number] opens ([percentage]% open rate) You use the higher-performing variant for all future contacts in this sequence.
Upload a CSV of leads from a trade show, enrich their data, and enrol them in a follow-up sequence — all in minutes.
Create an automated multi-step outreach cadence for leads from a trade show or event — combining email, LinkedIn, WhatsApp, and call tasks.