Set up automated review requests at natural customer journey trigger points to increase review volume.
A steady stream of new positive reviews does more for average rating and local SEO than perfecting the response to every individual review. By setting up automated review requests at natural trigger points—such as after successful license issuance—you can proactively build your reputation and improve both rating and local SEO signals.
This guide walks you through identifying the right customer journey moment, coordinating with the team that owns that moment, and configuring Birdeye to send automated requests at the optimal time.
Track the impact of proactive review requests on review volume and average rating over time.
Review team responses to ensure quality and consistency with brand guidelines.
Summarise review volume, average rating, and sentiment trends as a reputation health report for leadership.
Identify a natural trigger point in the customer journey where a review request makes sense—for example, shortly after successful license issuance.
Coordinate with the relevant department to confirm the trigger point and timing.
Configure Birdeye to send an automated review request (via email or SMS) at that trigger point.
Set a reasonable frequency so customers are not asked repeatedly or at an inappropriate time.
Monitor the response rate and adjust the timing or wording if uptake is low.
Scenario: [Hypothetical company] wants to increase review volume by requesting feedback after successful license issuance. Trigger point identified: [X] days after a customer's license issuance is confirmed in [data source]. Coordination: Marketing meets with [relevant department] to confirm that the trigger event is reliably captured. Birdeye configuration: - Set up an automated review request sent [X] days after a customer's license issuance is confirmed in [data source] - Use a short, personalised message referencing their specific business activity if possible, with a direct link to leave a Google review - Set frequency rules to prevent duplicate requests Monitoring: After [X] weeks, review the response rate and adjust timing or wording if uptake is low.
Set up an automated review request sent 3 days after a customer's license issuance is confirmed in Salesforce. Use a short, personalised message referencing their specific business activity if possible, with a direct link to leave a Google review.
Measure the impact of operational improvements on review sentiment and ratings.
Analyse low-rated reviews to identify recurring complaints and operational issues.