Quantify the impact of a PR moment on sentiment and share of voice to inform future planning.
PR moments — press releases, major events, or significant announcements — should drive positive sentiment and increased share of voice. By comparing before-and-after data, you can quantify the actual impact of a PR moment, understand whether it was sustained or temporary, and use that insight to plan and resource future PR activity.
This guide shows you how to use Brand24's date-range filtering and sentiment metrics to measure the effect of a single PR event.
Develop a framework for distinguishing between routine online noise and genuine reputation risks requiring escalation.
Combine Brand24 share-of-voice data with SEMrush competitor data for a comprehensive quarterly intelligence summary.
Configure immediate alerts for abnormal negative sentiment spikes to enable rapid crisis response.
Identify the specific date of the PR moment you want to analyse.
In Brand24, set the date range to the 2 weeks before the PR moment.
Record the sentiment breakdown and share of voice for that period.
Set the date range to the 2 weeks after the PR moment and record the same metrics.
Quantify the change and identify whether it was sustained or temporary.
Use the findings to inform how similar future PR moments should be planned and resourced.
Suppose [target company] issued a press release on [date] announcing [initiative]. 1. Set Brand24 date range: [2 weeks before] (2 weeks before). - Sentiment: [X]% positive, [Y]% neutral, [Z]% negative - Share of voice: [N]% 2. Set date range: [2 weeks after] (2 weeks after). - Sentiment: [X]% positive, [Y]% neutral, [Z]% negative - Share of voice: [N]% 3. Quantify: - Positive sentiment changed by [difference] percentage points. - Share of voice changed by [difference] percentage points. 4. Assess duration: Check whether sentiment and share of voice held steady in the following 2 weeks or reverted to baseline. 5. Conclusion: Use the findings to inform how similar future PR moments should be planned and resourced.
Compare sentiment and share of voice in the 2 weeks before and after [PR moment/event date]. Quantify the change and identify whether it was sustained or temporary, to inform how similar future PR moments should be planned and resourced.
Find influencers and accounts driving conversation about relevant topics for partnership or outreach.
Compare Innovation City's share of voice against competitors over time to measure brand visibility.