Compare Innovation City's share of voice against competitors over time to measure brand visibility.
Share of voice measures how much of the conversation in your market is about your brand versus your competitors. Tracking this over time helps you understand whether your campaigns and PR efforts are actually increasing brand visibility, and whether competitor moves are affecting your relative position.
You use this report to quantify competitive standing in the public conversation, identify moments when a competitor's announcement or campaign shifted attention away from your brand, and provide leadership with concrete evidence of brand momentum or erosion.
Develop a framework for distinguishing between routine online noise and genuine reputation risks requiring escalation.
Quantify the impact of a PR moment on sentiment and share of voice to inform future planning.
Combine Brand24 share-of-voice data with SEMrush competitor data for a comprehensive quarterly intelligence summary.
Navigate to the Analytics section in Brand24.
Select Share of Voice as the report type.
Set the date range to the last 90 days.
Compare share of voice between your brand and your tracked competitors.
Identify any specific event or announcement that caused a significant shift in share of voice during the period.
Document findings for campaign planning and leadership reporting.
You are preparing a quarterly brand health report for leadership. You navigate to Analytics, select Share of Voice, and set the range to the last 90 days. The report shows: • [Your Brand]: [X]% share of voice • [Competitor A]: [Y]% • [Competitor B]: [Z]% • [Competitor C]: [W]% You notice a sharp spike in [Competitor A]'s share during week [N] of the period. Cross-referencing the timeline, you identify that [Competitor A] launched [a product announcement] on [a specific date], which generated media coverage and social discussion. You document this finding: "[Competitor A]'s product launch temporarily increased their share of voice for two weeks, but our overall 90-day share remains ahead. Recommend monitoring their campaign activity closely."
Compare share of voice between Innovation City and [Competitor A, Competitor B, Competitor C] over the last 90 days. Show the trend over time and identify any specific event or announcement that caused a significant shift.
Exclude irrelevant mentions by refining Boolean search filters based on recurring false positives.
Find influencers and accounts driving conversation about relevant topics for partnership or outreach.