Review competitor mentions to identify recent campaigns, offers, or announcements before planning your own.
Before you launch a campaign or adjust positioning, you need to know what competitors have been doing recently. Brand24 tracks competitor mentions across social media, news, and blogs, giving you a complete view of their recent activity — new campaigns, offers, programmes, or PR moments — so you can account for them in your planning.
This guide replaces manual competitor monitoring: checking competitor websites, the Meta Ads Library, and industry news by hand. Instead, you filter Brand24's mention stream by competitor name and date range to surface relevant activity.
Develop a framework for distinguishing between routine online noise and genuine reputation risks requiring escalation.
Quantify the impact of a PR moment on sentiment and share of voice to inform future planning.
Combine Brand24 share-of-voice data with SEMrush competitor data for a comprehensive quarterly intelligence summary.
Log in to Brand24 and navigate to the Mentions section.
Filter by the competitor's name as the tracked keyword.
Set the date range to the last 30 days.
Review mentions across social media and news to identify any new campaign, offer, or programme they have announced recently.
Document relevant competitor activity and consider how it should influence your upcoming campaign strategy.
You are planning a campaign and want to know what [competitor name] has been doing recently. 1. Log in to Brand24 and navigate to Mentions. 2. Filter by keyword: [competitor name]. 3. Set date range: last 30 days. 4. Review mentions: - Social media: [competitor name] announced [activity type] on [date]. - News: [publication type] covered [activity type] on [date]. - Blogs: [source type] discussed [activity type] on [date]. 5. Document findings: - [competitor name] launched [activity type] on [date]. - Messaging emphasises [theme]. 6. Consider strategy: - Account for [competitor activity] in your planning.
Filter by keyword: [Competitor Name]. Review mentions from the last 30 days across social media and news. Identify any new campaign, offer, or programme they have announced recently that our upcoming campaign should account for.
Exclude irrelevant mentions by refining Boolean search filters based on recurring false positives.
Find influencers and accounts driving conversation about relevant topics for partnership or outreach.