Configure immediate alerts for abnormal negative sentiment spikes to enable rapid crisis response.
Not all reputation issues wait for the next daily digest. Crisis-level alerts notify the team immediately when abnormal sentiment or mention volume occurs, enabling rapid response to potential PR issues before they escalate.
This replaces the reactive manual approach with proactive early warning.
Develop a framework for distinguishing between routine online noise and genuine reputation risks requiring escalation.
Quantify the impact of a PR moment on sentiment and share of voice to inform future planning.
Combine Brand24 share-of-voice data with SEMrush competitor data for a comprehensive quarterly intelligence summary.
Navigate to Alerts in Brand24 Settings.
Click Create New Alert.
Set the trigger condition: negative sentiment mentions exceed 3x the normal daily average, or a single negative mention receives unusually high engagement within a 6-hour window.
Set the alert destination: route directly to the Marketing lead and Leadership (not just the daily digest).
Save and activate the alert. Test with a sample trigger if possible.
Suppose [your organization] has observed an average of [X] negative sentiment mentions per day over the past month. You configure the alert to trigger when negative mentions exceed [3X] in a single day (3x the baseline of [X]). Alternatively, if a single negative post about [your brand] receives unusually high engagement within 6 hours, the alert fires immediately. The notification goes directly to [Marketing lead] and [Leadership], bypassing the daily digest.
Set an immediate alert (not just included in the daily digest) if negative sentiment mentions exceed 3x the normal daily average, or if a single negative mention receives unusually high engagement within a 6-hour window. Route this alert directly to the Marketing lead and Leadership.
Find influencers and accounts driving conversation about relevant topics for partnership or outreach.
Compare Innovation City's share of voice against competitors over time to measure brand visibility.