Route negative or noteworthy mentions to the correct internal owner for response or awareness.
Not every mention requires a response, but some do — particularly negative mentions or mentions of sensitive topics. Brand24 surfaces these mentions in the daily digest and dashboard.
Knowing how to route them to the correct internal owner ensures that issues are addressed promptly and no important signal is missed.
Develop a framework for distinguishing between routine online noise and genuine reputation risks requiring escalation.
Quantify the impact of a PR moment on sentiment and share of voice to inform future planning.
Combine Brand24 share-of-voice data with SEMrush competitor data for a comprehensive quarterly intelligence summary.
Open the daily digest email or log in to the Brand24 dashboard.
Review mentions flagged as negative sentiment or with unusually high engagement.
Click through to read the full context of any noteworthy mention.
Determine whether the mention needs a response (e.g. customer complaint) or is simply worth being aware of (e.g. competitor news).
Forward the mention link to the correct internal owner with a brief note on what action is needed.
Log the outcome so the team has a record of how the mention was handled.
Found in the daily digest: a negative review-style mention about [issue]. Forward the mention link to Customer Experience with a note asking them to review and respond, and log that this was flagged today.
Exclude irrelevant mentions by refining Boolean search filters based on recurring false positives.
Find influencers and accounts driving conversation about relevant topics for partnership or outreach.